What Is Search Engine Optimisation?

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The majority of users are likely to find their way to your website via a search engine, such as Google, Yahoo! or via Bing.

Hence it is vital that your website can not only be found by these search engines, but be listed prominently by them too. Appearing at or near the top of a search engine results list is known as “ranking highly”. A high ranking website is far more likely to be visited than a lower ranking one.

Making sure that your website is ranked highly by search sites requires that your website is “optimised” for the search sites. This involves editing the website content to ensure that it matches what potential clients/customers are looking for. This service is known as Search Engine Optimisation and is more commonly written as just “SEO”.

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About the Author

About the Author


Greg Kendall began his computing career in 1979, working with IBM mainframe computers - this was two years before the first PCs were introduced.


In the mid 1990s, he switched his focus on to PCs and the then nascent World Wide Web.


In 2002 he left the corporate world to form his own web and PC services company - Kendall Internet.


Kendall Internet specialise in the provision of high quality yet very affordable website, e-commerce and e-mail marketing services to small business clients located throughout the Thames Valley and beyond.


Kendall Internet also offer local computer services for domestic customers. From simple virus removal through to advanced problem solving, installations and upgrades, we cover most if not all of your computer support requirements.



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