When is a Blog Website Appropriate?
If you have regular amounts of information that would be appreciated by those in the market(s) that your company serves, then a blog website may be for you.
The information that you publish would be in the form of articles on subjects of interest – perhaps topics which will help to further demonstrate your company’s particular expertise in or knowledge of.
As a Blog website is interactive, readers will get the chance to comment on your articles – giving you a direct route to engage with your customer base.
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